why i created a capsule wardrobe

Spoiler: I started a capsule wardrobe because I was addicted to buying new clothes. I had a wardrobe bursting at the ( cheaply sewn ) seams and simultaneously nothing to wear.

Ring a bell?

Today I want to dive a little deeper into how exactly the capsule wardrobe helped me to work my way out of my shopaholic ways, and why I think it’s time you gave it a go too - whether you’re a fashion addict or not.

wtf is a capsule wardrobe?


the origin

The term ‘capsule wardrobe’ was coined back in the ‘70s by London fashion boutique founder Susie Faux ( I gave her a Google and, for the record, she is not to be confused with business therapy icon Susie Faux ) . Queen Suz ( the style one ) didn’t actually create the concept as an eco warrior - she simply found it increasingly frustrating to see so many people continuously spending their hard-earned coin on clothing that was, quite frankly, a bit sh*t. Whether it was poorly constructed from cheap ass materials, badly cut and fitting awkwardly on everyone, or built to last no more than one season before being chucked and replaced by something equally mindlessly disposable.

So she thought up a new way to buy clothes. And it proved to be pretty successful.


the concept

So what exactly is a ‘capsule wardrobe’? It’s a carefully curated closet of pieces you adore; it’s a selection of clothes that complement each other effortlessly; it’s a ‘less is more’ edit that sums up who you are, what you love and what you do.

Made up of pieces that are built to last years - both practically and aesthetically - the capsule wardrobe is a core collection of the clothing that you love.

There’s a preconception surrounding the capsule wardrobe that everything is minimalistic af. And whilst my version of a curated closet is filled with muted neutrals and monochromatic tones, I’m a firm believer that there’s no ‘ultimate capsule wardrobe essentials’ when it comes to style. Sure, there are certain pieces that I’d recommend investing in, but I’m not going to say ‘you need two white tshirts, one pair of blue denim straight leg jeans …’ etc. One of the things I love the most about capsule wardrobes is the fact that everyone’s is totally unique, and it’s so important that you invest in pieces you love, not the pieces you feel you should love just to fit a mould.

Another great thing about picking up pieces that won’t go out of fashion? You don’t cringe when you see your outfits from previous years. In fact, you probably wear the same ones and still like them just as much.

Trend-led pieces that won’t be in style next season? We don’t know them.

why i gave it a go

a closet cleanse


As I mentioned earlier, I was a clothing hoarder. Pay day from my waitressing job would come around and I’d dart to Primark with £60 and a mission to pick up as many items of clothing as I could fit into that price bracket.


But when each time I opened my closet about ten £3 tshirts fell out, I started to rethink my shopping habits and how it got to this stage. The more I reflected on my constant clothing consumption, I realised I was using it as a coping mechanism when dealing with my mental health. More on that in a future post.

So after falling deep into the abyss of capsule wardrobe-related content - I read blogs, watched videos, bought books - I was equipped with the tools to try it out myself. So to save you time, money and accidental shopping sprees, you can expect many an upcoming starter kit to join in the movement. I’m excited to hear about your curated collection of clothing!



a transition to sustainable style


As it turns out, the capsule wardrobe ( oh my God how many times can I write those words in a post? There must be some kind of world record I’m breaking here, guys ) is a great way to transition into the conscious fashion world.

With an estimated that £140 million worth of clothing going to landfill every year, it’s time we started buying clothes we’ll actually want in a year’s time. A capsule wardrobe is your ticket in, team.

Sure, your closet might not be made up of soft beige culottes constructed from recycled water and organic grass, but the act of consuming less clothing is a wonderful place to start.

Intrigued by the concept? Want to chat about it a bit more? Head over to Twitter and Instagram to chat with likeminded people looking to incorporate sustainability into their wardrobe.